A partnership spanning nearly 30 years between the National History Museum (NIM), Ford Bulgaria and the Moto-Pfohe Group

Since the 1990s, the National History Museum, Ford Bulgaria, and the Moto-Pfohe Group have been building a lasting partnership that successfully bridges the past, present, and future. The collaboration between the cultural institution, the Ford automotive brand, and the Moto-Pfohe Group is an example of long-term commitment to the development of society and the preservation of the national cultural heritage.

It all began in the 1990s, when the Moto-Pfohe Group first supported the museum by providing funding to purchase a silver treasure discovered near Vidin. Since then, the Moto-Pfohe Group has made regular donations to the National History Museum, providing invaluable support for the museum’s activities across all areas.

Building on the successful cooperation over the years, on April 14, 2026, a formal ceremony was held in the museum’s “Sun Hall,” during which Mr. Satoshi Isogai, CEO of the Moto-Pfohe Group, presented the keys to a brand-new Ford Kuga to the museum’s deputy director, Prof. Dr. Ivan Hristov.

“We are proud to have been partnering with NIM for nearly three decades and to contribute to the preservation and promotion of Bulgarian history and culture. Throughout its 35-year history, the Moto-Pfohe Group has strived to be a long-term partner and a responsible corporate citizen for the benefit of society through a number of initiatives—including support for the National Historical Museum, the creation of Bulgaria’s first private automobile museum, and causes such as “Wearing a T-Shirt to the Prom”. For us, it is important not only to advance mobility but also to serve as guardians of the country’s cultural and industrial history. We are convinced that the National Historical Museum will continue to be a pillar of Bulgarian historical memory, and we will continue to support it in the future.” said Mr. Satoshi Isogai.

In 2026, the Moto-Pfohe Group celebrates its 35th anniversary and continues to pursue its mission as a responsible corporate citizen. The company actively supports initiatives aimed at preserving the country’s cultural, historical, and natural heritage, with a focus on sustainable development.

Through this partnership, the two organizations reaffirm their shared vision of preserving the past and working toward a sustainable and modern future.

Photographer: Tony Tonchev