“Marketing research and evaluation of museum-school interaction with young consumers”
Goal: attract new audiences to the museum by developing a marketing strategy to explore and analyze museum-school-student audience relationships.
Duration: from February 2012 to January 2013.
Funded by the National Culture Fund
Results: the attitude of the students towards our cultural and historical past, their ideas about a modern museum and the activities they want to do; the attitude of the museum staff towards the educational activities in museums; the opinion of the teachers about the current museum education programs; Publication: marketing research and evaluation of the interaction between museums-schools and young users. National History Museum. National Culture Fund. S., 2013. (the whole published work is in the folder divided into 3 parts + cover)
