PURPOSE: To attract new audiences by developing a market strategy for research and analysis of museum-schools relations and the student audience.
TIME: February 2012 – January 2013
FUNDING: “Culture” program of Sofia Municipality
RESULTS: We studied the attitude of students towards our cultural-historical past, their perceptions of modern museums, the activities they find entertaining and the opinions of museum specialists and teachers of the current educational museum program.
PUBLICATION: Market research and assessment of the interaction between museum-schools and the young consumers. National Museum of History; National Fund “Culture” (2013)